International Business Development

The success of your development at the international level does not rely solely upon the originality of your business model or the elements that make your offering stand out, but also upon external factors that aren’t directly dependent on your actions: the public policies in the target countries, the competitors, local and national governments, international bodies, NGOs, and the media. Any of these can often have a key, impactful influence on your business. Reconciling an awareness of the (political, geopolitical, macroeconomic, security) context with the company’s road map can prove to be a key advantage in conquering international markets.

The Internationalization of Your Business

For small and medium-sized businesses, going international is a company project that involves all staff members, from the CEO to technicians, from the sales department to tech support. It also implies a transformation process in the management of human resources, in corporate governance, and in adapting the products and services offered in France to new markets. We are by your side throughout this stage of internationalizing your business (priority markets, organization & management on the international level, localizing your offerings, and engineering the roll-out).

Company Culture

The resilience of foreign subsidiaries often relies on the alignment between the course set by corporate and the implementation carried out on the ground by the front- and back-office teams. One of the levers that we use involves the promotion of company culture, along with intensive preparation for the local context: the political and economic ecosystem, business networks and KOLs, and social and regulatory changes. Companies concerned: Small businesses, medium-sized businesses, major corporate groups.

The Company’s International Responsibilities

Economic Security

Economic security is a key support function for any organization that seeks to avert and eliminate any and all intentional actions, whether internal or external, that could jeopardize the integrity of the subsidiary or of the joint venture abroad: Infringements on the company’s rules and values; violations against its staff, its means of production, or its financial results. Companies concerned: Small businesses, intermediate-sized businesses, major corporate groups.

Protection of Company Assets

A company takes its risks when it deploys a portion of its know-how in a country or region where the regulations and practices do not correspond 100% with those observed in the European Union, for example. This risk calculation must be materialized in a set of prevention and control activities in order to reduce the risk of a leak of sensitive information to a level that the company considers “tolerable.” Companies concerned: Small businesses, medium-sized businesses, major corporate groups.